EVER WISH ALL YOUR BUSINESS AND MARKETING QUESTIONS COULD BE ANSWERED?

More creativity, more high-value clients with healthier budgets, less overwhelm and a lot more profitable. All of this is achievable through clever, impactful marketing.

Marketing for your Interior Design Business is a twelve-week coaching program designed to help you work with better clients.

Doors are now OPEN for ‘Marketing’ Course

1. Are you overwhelmed and working on waaay too many small ‘bitsy’ projects?

2. Do you feel like you should be charging more and becoming more profitable?

3. Are you wondering where all of those AMAZING clients are that ‘other’ designers work with?

4. Do you wish that you had better projects that you could photograph at the end of the project?

5. Have you ever felt a little resentment because you’re working your butt off and the client never seems to be happy?

You are not alone!

Attracting great clients is no accident. Getting intentional on what kinds of clients that you want to work with takes work.

I’ve helped so many designers through my courses on how to market your interior design business over the years and I’d love to help you too.

It is a thrill to see their work published and their practice build credibility.

And then they tell me that they are working on fabulous projects and charging fees higher than they ever have before.

Marketing your Interior Design Business is a course we are running inside TDS (The Design Society), which means you are not doing this alone; you join our community too. It is not like regular courses; let me explain…

The Design Society gives you the education and coaching from top experts alongside peer-to-peer accountability groups so you can go from ‘they didn’t teach me this is design school’ to nailing it and having your own Elle Woods moment ‘What? Like, is it hard?’.

I KNOW that you are a great designer.

If only your clients would allow you to be more creative and go ‘all in’ with the design.

Instead they do one room here and there. It’s ‘bitsy’ so you can never photograph your projects. And so the cycle continues…

Word of mouth is good and all, but not if their friends also have miniature budgets and their aesthetics don’t align. You DO NOT want to be known as that ‘great designer that is cheap’.

Trust me, your wheels will be spinning so fast with so many budget clients that you’ll find burnout is around the corner. #beentheredonethat

Learning how to get your work in front of the RIGHT clients is key. After all, NOTHING shapes our business more than the clients that we choose to take on.

I know that the whole idea of ‘marketing’ just seems so overwhelming, plus we’re not in the business of marketing, we just want to design.

I hear you and I’m here to help.

Amber Lewis

We are honored to talk to Amber inside The Design Society and get a glimpse into what it it takes to run a hugely successful design practice. So I’m not going to introduce Amber Lewis because you’re already all over her instagram, books, shoppe, furniture and rug lines etc, etc! Amber graciously shares the process of her install days and it’s an incredibly rare insight into just how she does it all. You just don’t get this type of mentoring anywhere else!

Deborah Bibby

Deborah has 20+ years experience leading teams across print, product and digital in the interior design and fashion space. The founding editor-in-chief of award-winning interior magazine and lifestyle brand real living. Deborah conceived, launched and hosted the School of real living, the event component of the real living brand.

Paul Hecker

We met with Paul Hecker to discuss Design Concepts and this session just keeps on giving. We were overwhelmingly inspired and grateful to Paul for graciously sharing just how Hecker Guthrie continues to be the leader in Australian Interior Design. What do they present to clients, how do they do it and what it all looks like, up close. This is SUCH a rare insight delivered with enthusiasm and humour.

Colin King

As the go-to interiors stylist for the world’s leading brands and publications, Colin King has defined the style of modern American design. We are thrilled to talk to Colin inside TDS. We found that not only is he extremely talented, he is kind, warm and humble. With the founding of Colin King Studio, his successful foray into interior styling, and now product design. We are captivated.

Decus

If you’re a solo designer, it’s not often that you get to see how a top-tier interior design practice works. Alexandra Donohoe Church shares the inner-workings of how they manage one of their widely-recognised projects. The concept, client feedback, documentation and even shop drawings. If this is your love-language, then you’re one of us. It was truly an incredibly generous insight and Alexandra is an incredible designer.

Athena Calderone

Talking to Athena Calderone is just as you imagine. She is innately stylish yet still warm and generous with sharing her knowledge. We were given an insight into her furniture collection before it was launched and she hinted at what was to come - she has A LOT going on! Her multidisciplinary creative work spans design and entertaining, she is an author, designer, influential creator and so many things. So inspiring.

Fiona Killackey

Fiona joined us to talk about money mapping and what an eye-opening session it was. She has almost two decades experience working with large and small brands. Fiona leads My Daily Business Coach, a consultancy company that helps business owners understand, create, analyse and improve their marketing, branding, content and overall business strategies.

Not only do you go through the live Marketing course (which is all recorded if you can’t join live), you have access to a selection of our favorite past experts, as above.

Draw on their knowledge, implement their tips right away or just get your design mojo back.

This is so valuable on it’s own, they are incredible.

We got you!

If you are a solopreneur, I see you all alone out there! You know how lonely it can be. Your family ask when are you going to get a ‘real job’ and your friends make plans for the weekend and you ask ‘sorry, what is a weekend?’ You know that connecting with other designers that ‘get it’ is priceless. The Design Socialites are an amazing group of dedicated designers and we can’t wait to meet you!

Learn together

This isn’t like other courses that you sign up for and never actually do. We meet bi-weekly to cover the course content (the alternating week is group coaching) and there are downloads, real-life examples of work and samples pitches to magazines and ANYTHING else you want to see, I am sharing it with you. I take you inside how I manage my marketing and also into a photoshoot day. And if you can’t join the live session, it is all recorded and there in writing, if you prefer to skim through notes. I can’t say I’ve seen any other course like it.

An extensive video library

The Design Society has been going for over 18 months and wow, we have hundreds of hours of business insights from leaders in their area; branding, SEO, Email marketing, getting published, confidence coaches, money mindset etc. Let’s not forget that sometimes we want to feel inspired too, so we invited Athena Calderone of Eye-Swoon and world renowned stylist Colin King to chat with, amongst others. It’s a lot, and I think you’ll love it. Oh, and I’m here anytime with my 20 years of design experience, you can send me a DM or ask the group. I’m here for you.

BEFORE WE GO FURTHER I WANT YOU TO KNOW

Here’s why: we want to work with designers who are READY to supercharge their business and fast-forward their growth! If this sounds like you, then we’ll fit perfectly!

But we won’t be a good fit if…

• interior design is a hobby for you

• your design business is less than one year old

• you aren’t dedicated to running a professional design practice

• you’re looking for a quick solution to solve your business problems

• you’re not an ‘action taker’, this does require you to be ready to get going.

If you’re looking for something entry level, we can point you in the right direction! Click below to check out our beginner friendly courses.

Oh and if you’ve been a member previously, get in touch if you want to jump back in and I’ll honour the same rate you joined at.

Lauren Li, Founder of Sisällä Interior Design, The Design Society & The Apartment

Hey there, fellow design enthusiasts! So, here's the thing – I'm basically a design addict. Interior design is my jam, and I'm all about talking, writing, and living and breathing design.

You know what truly gets me fired up? Empowering fellow women to embrace their creative side, score amazing projects, get their work out there, and yes, charge what they're worth for sharing their brilliant design talents with clients. That's the kind of magic I want to spread.

So, I had this lightbulb moment and created The Design Society, a place where we can all come together and share knowledge, lift each other up.

Now, let me spill the beans on Sisalla – it's not just a hobby; it's our family business. My husband and I wear multiple hats around here – he's the CEO, CFO, and the procurement guru. And guess what? We're one of those rare couples who actually LOVE working together. We pinch ourselves every day, grateful for the opportunity to tackle stunning projects, all while doing school drop-offs and juggling a baby.

Sisällä was born back in 2012, right when I had my first baby (whoever said I'd have tons of free time was clearly kidding!). We're proudly Melbourne-based, representing Aussie design vibes.

Now, if you're curious about my design street cred, I've got over 20 years of experience under my belt – residential, retail, commercial, you name it. I hold a Bachelor of Design in Interior Design (with Honours) from Swinburne and a Diploma of Arts in Interior Design & Decoration from RMIT.

Oh, and here's a little flex for you – Sisällä's projects have been showered with awards, including the prestigious Australian Interior Design Awards. We've even been lucky enough to snag a spot as a five-time finalist in House & Garden's Top 50 Rooms.

I've got this burning desire to share my passions, hoping we can collectively elevate the interior design industry and create some seriously stunning spaces for our clients.

And if you've read this far – seriously, THANK YOU!

Lauren

As Seen In

We’re here for you, all you need to do is carve out an hour per week to turn up and give yourself some ‘thinking time.’ There are a few mindset shifts happening but it is becoming so clear!

Now you can implement the learnings and download the templates to use in your business right away. You’re shaping the business that you’ve always wanted and when faced with challenges along the way… don’t worry. We’ve got you!

Now you’re understanding what to do, you’re building confidence, you’re making changes and guess what? You’re seeing the results! Sending higher fee proposals AND winning them, running projects more efficiently, creating elevated design concepts and reaching your potential.

LET’S TALK:

MEMBERSHIP DETAILS

Monthly payment to gain access to the tools and knowledge that will help you live a fulfilled life as an interior designer

Instant access to our courses: TDS Contributors (our favorite previous trainings), Trends, TDS Tips, etc

Instant access to our pre-recorded guest speaker sessions (these are beyond inspiring!)

3-month membership commitment

I completely understand. Every dollar invested in your business is an important one & the fact that you’re interested in The Design Process tells me that you’re a level above the rest!

If you would feel more comfortable submitting an enquiry you can do so below!