HOW TO MAKE YOUR GOALS HAPPEN IN 2023

Step One: Work with high-value clients

• First, learn who your ideal client is.

• Get to know them REALLY well.

• Know their demographics and psychographics

• Build a website, create branding and a marketing strategy to talk specifically to them. Work with the best people you can afford.

• Then say no to everyone else that isn't your ideal client.

Step Two: Earn More, Gain Time

• Transition to a VALUE based pricing model rather than hourly.

• Acquire more skills that will help create the VALUE that your ideal client is looking for.

• Say no to small 'bitsy' jobs. They end up costing you money. Otherwise you need to charge more for smaller jobs.

Step Three: Improve Your Design Literacy

• Having 'good taste' can be learned.

• Unlock your creativity. Draw, visit galleries, go outside, visit trade fairs and showrooms. Read international design magazines, design books, blogs. Soak everything in.

• Figure out who is 'worth stealing' because absolutely nothing is original.

  *even this quote by Austin Kleon from 'Steal Like an Artist'.

Step Four: Get Your Projects Published

• If you don't have a project that you can shoot, consider your own home, or style your posh friends home. Just make it happen.

• The key is to work with the best photographer and stylist that you can afford. If you can't afford it, borrow some money. It is THAT important.

• Before you start, figure out where you want to be published and tailor your photos to suit them.

• Follow and read the publications you want to pitch to.

Step Five: Work With Lovely People

• Working with lovely clients, contractors, suppliers and other people that like the same things as you.

• The clients that we choose to work with can shape our business more than anything else.

• Making a profit is obviously important, but I want to have fun, feel creatively fulfilled and have some freedom in my day.