Setting Goals May Not Be Enough
HOW TO MAKE YOUR GOALS HAPPEN IN 2023
Step One: Work with high-value clients
First, learn who your ideal client is.
Get to know them REALLY well.
Know their demographics and psychographics
Build a website, create branding and a marketing strategy to talk specifically to them. Work with the best people you can afford.
Then say no to everyone else that isn't your ideal client.
Step Two: Earn More, Gain Time
Transition to a VALUE based pricing model rather than hourly.
Acquire more skills that will help create the VALUE that your ideal client is looking for.
Say no to small 'bitsy' jobs. They end up costing you money. Otherwise you need to charge more for smaller jobs.
Step Three: Improve Your Design Literacy
Having 'good taste' can be learned.
Unlock your creativity. Draw, visit galleries, go outside, visit trade fairs and showrooms. Read international design magazines, design books, blogs. Soak everything in.
Figure out who is 'worth stealing' because absolutely nothing is original.
*even this quote by Austin Kleon from 'Steal Like an Artist'.
Step Four: Get Your Projects Published
If you don't have a project that you can shoot, consider your own home, or style your posh friends home. Just make it happen.
The key is to work with the best photographer and stylist that you can afford. If you can't afford it, borrow some money. It is THAT important.
Before you start, figure out where you want to be published and tailor your photos to suit them.
Follow and read the publications you want to pitch to.
Step Five: Work With Lovely People
Working with lovely clients, contractors, suppliers and other people that like the same things as you.
The clients that we choose to work with can shape our business more than anything else.
Making a profit is obviously important, but I want to have fun, feel creatively fulfilled and have some freedom in my day.
Hi, I’m Lauren, interior designer and mentor
I'll help you attract amazing clients, straighten-out your design process and get your work published.
Find us on social media @the_design_society_ and keep an eye out for our new intake in March 2023!